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This site work.stevecoulson.com states the following, "I HELP AGENCIES, NETWORKS BRANDS TELL." We noticed that the webpage also said " Steve Coulson Executive Creative Director." It also stated " An award-winning Creative, exploring the intersection of storytelling, conversation and marketing. STEPHEN KINGS BAG OF BONES 06. Were moving beyond linear stories. We need to think like cartographers, inviting explorers to find their own paths through the brand landscapes we map. Chairman CEO - JWT. SVP - American Eagle Outfitters. Executive Producer - The X-Files." The header had Steve Coulson as the highest ranking keyword. It was followed by Creative Portfolio, Creative Director, and transmedia which isn't as ranked as highly as Steve Coulson. The next words the site used was marketing. interactive was also included but might not be seen by search parsers.